Internet Marketing

There are many aspects to increasing your online presence:

Content creation…..Content management…..Website structure…..Internal linking
…..Crawlability or search engine spider friendliness…..Competitive research
…..Keyword and phrase targeting…..Obtaining links to your website…..
Local search listings…..Citations & reviews from other sources…..Conversion optimization
and a whole lot more …

The key to all of this is increasing your online footprint. The larger your footprint is, the more impact it will have.

The Problems with Unclaimed Listings

The major search engines (Google, Bing, Yahoo) will create local map listings automatically.
So even if you don’t log in and create your listing, you still may have a listing that you’re not even aware of.
The search engines aggregate information from other sites such as InsiderPages, SuperPages, Yelp, or to create these listings.

The problems with having an unclaimed listing are:

The unclaimed listings are very unlikely to rank on the first page search results

The unclaimed listings may have outdated or inaccurate information

Another business can can actually hijack your unclaimed local business listing

Claiming Your Local Business Listing

It is very simple to find these listings, just visit the maps section of the search engine and search for your firms name along with the city. If you find your listing, you can log in to the search engine and claim the listing.

Once the listing has been claimed, you can add additional information that will increase your chances of ranking on the first page search results. Then you can easily ensure that all of the information in your local listing is completely accurate. You can also add pictures, videos, coupons, hours of operation, payment methods accepted, and much more.

More Information on Claiming your Local Listing
Use the links below to access detailed information about claiming your local business listing on search engine local maps:

¦ Google Places
¦ Bing Local
¦ Yahoo Local

Local Search Optimization Tips

Once you have claimed your local business listing in the major search engines, you can then edit the listings to optimize them for first page search results. An optimized local map listing will receive far more traffic and bring you more new clients. More people will find your local map listing if it ranks on first page search results for keywords that describe the most important areas of your business.